Okay, so if you don't have two minutes: this is what the video's basically about. In Indonesia, they make a type of expensive, apparently delicious coffee; by feeding a cat coffee beans. These beans are then fermented in the cat's digestive system, and are then, for lack of a better word, pooped out. According to the makers, this gives the coffee, a 'special chocolatey' taste.
IMO, I would never try this; no matter how good it would taste, I probably would not be able to get past the fact that these beans were once consumed by a cat. Also, the coffee beans come out of the cat, intact; this makes me wonder if the process is actually deterimental to the cat.
Anyhoo, would you try some freshly pooed coffee?